IRIS LIU
multidisciplinary designer
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marketing strategist
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user experience designer
✶⋆.˚ Design Engineer & Marketing Lead @ TabAI
✶⋆.˚ Prev. Product Marketing & Competitive Research Co-op @ Snyk
✶⋆.˚ Prev. Brand and Integrated Growth Marketing Co-op @ Wayfair
✶⋆.˚ Seeking opportunities where strategy meets creativity
my featured works ⤵
Designing clarity and trust across the marketing funnel for a complex finance AI platform, contributing to 34% longer average sessions.
Web Design / Branding / Animation
A digital-first rebrand of Party City designed to engage Gen Z hosts and turn celebration into a seamless, modern experience.
Academic Project / Branding / Strategy, Mockups
How might makeup brands, like Glossier, reimagine the shopping experience by offering more accessible, inclusive, and innovative ways for customers to try on products?
3D Modeling & Spatial Design / Kiosk UI Design / AR Exploration / Physical Product Prototyping
An AI-powered time management app designed for middle-aged adults to help users manage tasks, remember important events, and regain control of their busy lives.
Product Design / Mobile App
A product redesign of the NJ Transit app, providing users with a seamless yet simplistic and accessible experience.
Product Redesign / Mobile App
here's some work that will be coming soon… ⤵
Fireplace Website Rebranding
Landing Page / Web Design / Branding / Internship
my archived work… reach out to learn more .ᐟ ⤵
Product Design / Mobile / Research
Rise
Product Design / Mobile / Research
Spotify DMs
Product Feature Addition / Research
T-RIVIA
Product Design / Mobile / Research
Designed with 🪄⋆｡ °✩ and 🍵 by Iris.